In today’s digitally connected world, social media is a powerful tool for communication, networking, and personal expression. However, when used inappropriately, it can also pose significant risks to professional reputation and/or organizational integrity. Whether you’re on the clock or off, understanding the boundaries of acceptable and unacceptable social media use is essential. This article outlines the “Do’s” and “Don’ts” to help employees navigate social platforms responsibly – protecting both themselves and the company they represent.

Acceptable Use (Do’s)

• Accessing social media briefly during breaks or lunch.
• Using social media as part of official job duties (e.g., marketing, communications, human resources/ job recruiting, sales).
• Sharing or liking company-approved content on professional platforms (e.g., LinkedIn).
• Participating in professional groups or forums that support work-related development.
• Following and engaging with industry-related pages or content in a professional manner.
• Posting personal content that does not reference or reflect negatively on the organization.
• Engaging in respectful discussions or advocacy aligned with personal values.
• Sharing publicly available company posts to celebrate achievements, job openings, or events.
• Maintaining professional profiles (e.g., LinkedIn) with accurate work history.
• Be respectful and professional, at all times.
• Use a disclaimer when sharing personal opinions (e.g., “opinions are my own”).
• Protect confidential and proprietary information.
• Support the company, positively (if you choose to post).
• Report concerning content to the appropriate delegated person(s) (e.g., Human Resources, Management).

Unacceptable Use (Don’ts)

• Excessive personal use, that disrupts productivity during work hours.
• Posting or commenting about work-related matters that are confidential or sensitive.
• Arguing or engaging in hostile exchanges on social media at any time.
• Accessing inappropriate content or sites that violate company IT policies.
• Using company devices or networks to harass or bully others online.
• Posting content that harms the company’s reputation or brands (even if off the clock).
• Sharing confidential, proprietary, or insider information about the company.
• Making disparaging comments about the company, coworkers, clients, or leadership.
• Presenting personal opinions in a way that implies they are endorsed by the company.
• Using the company’s name, logo, or branding without authorization.
• Never speak on behalf of the company, unless authorized to do so.
• Never post discriminating, harassing, or offensive content.
• Never assume deleted posts are gone forever (e.g., screenshots, internet archives).