In today’s digital world, the line between real and fabricated media is becoming increasingly blurred. One of the most significant contributors to this shift is the rise of deepfakes—highly realistic but entirely synthetic audio, video, or images created using artificial intelligence (AI) and machine learning (ML).
What Exactly Are Deepfakes?
Deepfakes use advanced algorithms to convincingly manipulate media. With this technology, someone’s face, voice, or expressions can be altered or replaced to make it appear as though they said or did something they never actually did. This includes:
- Replacing one person’s face with another in a video
- Altering facial expressions or gestures
- Generating completely synthetic speech
- Creating lifelike images of people who don’t exist
While deepfakes can be used for entertainment or creative applications, they’re increasingly being misused for scams, misinformation, and identity fraud.
Protecting Yourself from Deepfake Scams
As deepfakes become more accessible and sophisticated, staying alert is essential. Here’s how you can safeguard yourself.
1. Be Wary of Unusual or Suspicious Requests. Scammers often use deepfakes to create urgency or panic. Stay cautious when you encounter:
- Calls from blocked, unknown, or international numbers
- Messages or videos urging you to act quickly
- Requests that trigger fear, confusion, or immediate emotional response
If something feels “off,” it probably is.
2. Trust Your Instincts. Before responding to any unexpected request, take a moment to question it. Does the situation feel legitimate? Are you being pressured to do something immediately? Is the request typical from this person or organization. When in doubt, hang up or stop engaging, then reach out using a known contact method—such as a phone number saved in your contacts or an official email address.
3. Be Skeptical of Social Media Endorsements. Social media is a common platform for deepfake misuse, especially involving celebrities or public figures. Keep in mind that reputable financial institutions do not promise large returns on small investments. If it feels “Too good to be true” it probably is. If you see an unbelievable investment opportunity paired with a famous face, proceed with caution.
Stay Informed, Stay Safe
Deepfakes are powerful—and increasingly accessible. But with awareness and a healthy dose of skepticism, you can protect yourself from falling victim to deceptive AI-generated content.